Human bonding key to Web success

May 19th, 2008

From <a href=”http://www.builderau.com.au/news/soa/Human_bonding_key_to_Web_success/0,339028227,339271363,00.htm”target=_blank>Builder.com.au</a>:

<em>Creating an emotional attachment is a key requirement to creating successful Web sites according to one leading design ethnographer.

In a keynote address delivered in Sydney this morning, Kelly Goto, principal and CEO of Gotmedia, said developers and designers should focus on creating bonds between technology and users of technology rather than focusing solely on technology for success. </em>

<a href=”http://www.builderau.com.au/news/soa/Human_bonding_key_to_Web_success/0,339028227,339271363,00.htm”target=_blank>Read more…</a>

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