Breaking free

May 19th, 2008

From Mad.co.uk:

At some point during the 1990s, every business, institution and corporate body developed an obsession with branding. Clients loved branding. They understood it, where previously they’d struggled to grasp the esoteric mysteries of design. And if designers were to have any chance of dining at the top table with all the other smart-brained consultants, it was essential that we get out our flip charts and turn ourselves into branding consultants.

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