Archive for May 18th, 2008

Try to see it my way - sideways

From Guardian Unlimited:

Alan Fletcher was Britain’s best ever graphic designer. This assertion would cause very few people in the media to quibble, although the term itself may need more general explanation. ‘Graphic design’ is what used to be called commercial art - at least by faux purists who felt that true ‘art’ was isolated from the brute necessities of vulgar trade and popular communication.

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SEO Ho Ho

From StraightUpSearch:

At around this time every year, I’m hit with the horrifying realization that Thanksgiving is next week.

Not that big a deal, as it’s a holiday I, in general, enjoy. I like eating. I, for the time being, have abandoned vegetarianism and the resultant turkey-eating-related guilt ebbs daily (prodded by knowledge that ranch turkeys, if left unattended in a rainstorm, will drown because they won’t stop looking up with their beaks open).

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Optimising for keyword variations: how fat fingers can influence SEO

From Big Mouth Media:

You’re probably wondering what fat fingers and search engine optimisation have in common. For starters, have you ever noticed that when you misspell a keyword search or provide a spelling alteration in a search engine, such as Google, you often incur a Did you mean: message and a link to the term the search engine thinks you’re actually searching for?

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Flash Web Design - Advantages and disadvantages

From Promotion World:

Points to be considered when planning a Flash based web site:

1. Purpose of the web site: If the primary purpose of the web site is to offer artistic or visual effects to the visitors (such as a business that is primarily a Design/Arts company, with visitors coming to the web site on some reference other than search engines) then Flash is recommended.

2. If you are developing a web site for getting more potential customers using Search Engine Optimization (SEO) techniques, then it is recommended to limit Flash only to certain portions of the web site or not to use at all.

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What to know about SEO

From the Whir.com:

One area that inevitably comes up when discussing Web site production is search engine optimization. This is an area of particular concern to Web hosts, because market saturation has made it nearly impossible to rank well for generic keywords such as “Web host,” “Web hosting” “server” and the like.

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Blanket Site-wide META Descriptions

From PageRank.com:

A lazy web developer is a good web developer - that is, a clever programmer will save themselves lots of mundane work by automating simple processes. An obvious idea is to write an excellent META Description and use it automatically on every page of your site - better than nothing right?

The problem is, it’s possible the search result for every page on your site will come out looking the same. This is not what we want - we want our site to cover a range of topics and search phrases, and having 1000 pages that look the same is just asking for Google to treat them as duplicate content.

If you aren’t able to create a unique META description for every page, it’s best to leave it blank and let Google create a snippet out of page content. In all fairness, the search engines do a pretty good job of creating relevant snippets. So you should only replace a snippet if you are going to be improving it.

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SEO: Zone Or Man To Man?

From WebProNews:

The question was followed up with the observations that other SEO vendors this company had talked to all seemed to distinguish themselves by focusing on certain aspects of search engine optimization. Some focused on content, some relied on links and others focused on code and the technical side of SEO.

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Web Design When The End-User Is A Person

From WebProNews:

As more and more of the world logs on to Web, we know that now is not the time to experiment with design, or to assume what works in the real world works in the virtual world. It’s time to apply what we know works, and what works is entirely dependent upon the end-user.

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W3C sets best practices for mobile Web design

From Computerworld.com.au:

The World Wide Web Consortium (W3C), backed by a group of online leaders, released a document on Tuesday describing best practices for developing Web pages that can be displayed properly on small, mobile devices.

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SEO Fox Offers Advice on Avoiding Unethical SEO

From <a href=”http://press.xtvworld.com/article16342.html”target=_blank>XTVWorld.com</a>:

<em><strong>Examples of good SEO practices include: </strong>
- Good site architecture, including URL structure.
- Well written content that is on topic and written for the visitor rather than search engines.
- Link development with reputable, relevant web sites.

<strong>Examples of “bad�? SEO include:</strong>
- Hiding text within a page, so that the human user cannot see it, but the search engine robots can.
- Practicing “keyword stuffing�?; the gross overuse of the target keywords for a given page or web site.
- Utilizing “link farms�? to inflate link popularity
- Using robots or programs that spam blogs, guestbooks, and forums with fake comments and links to artifically inflate link popularity </em>

<a href=”http://press.xtvworld.com/article16342.html”target=_blank>Read more…</a>

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