“Why Shouldn’t I Have My Web Designer Do Our SEO?”
This is a question we often hear from companies that are playing devil’s advocate during a site redesign that also needs optimization for better visibility on search engines. It’s sort of a, “As long as you’re under the hood, can you fix that other thing” perspective. Since the site design and code are being reworked, why not sprinkle some keywords in there?
Summary:
The ten most egregious offenses against users. Web design disasters and HTML horrors are legion, though many usability atrocities are less common than they used to be.
The Internet is more popular than ever and any business that is not online is losing out to its competitors. With many businesses and individuals now being aware of the tremendous power of the Internet, it has become very important for them to find a suitable web designer to carry out their project.
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Unfortunately, the success of the Internet has also given the opportunity for unqualified and unprofessional web designers to market their services making it very difficult for clients to determine to best web designer for them. If your web site is made by a bad web designer, it can have a detrimental effect on your business and cost you dearly!
What Makes a Bad Web Designer?
Bad web designers are everywhere and they are able to dupe clients into giving them their business because most clients don’t know the difference between a good designer and a bad one. Even directories of ‘approved’ web designers found on the Internet return nothing but incompetent web design ‘wannabies’ whom given half the chance will provide you with a website that will make your competitors very happy indeed. Here are the main things that indicate a bad web designer:
* Lots of animated gifs on their pages
* Overuse of Flash and JavaScript
* Unflattering/ clashing colours
* Badly written content
* A table based layout
* Shoddy graphics
* No mention of web standards or accessibility
* A website that does not validate at http://validator.w3.org
Seth Godin posted a blurb about ‘How to live happily with a great designer’…I found his wisdom quite comforting, especially item #5 -
You can’t tell me you’ll know it when you see it. First, you won’t. Second, it wastes too much time. Instead, you’ll need to have the patience to invest twenty minutes in accurately describing the strategy. That means you need to be abstract (what is this work trying to accomplish) resistant to pleasing everyone (it needs to do this, this and that) and willing, if the work meets your strategic goal, to embrace it even if it’s not to your taste.
Healthcare has become an increasingly competitive marketplace. Respected medical practitioners and physicians across New York are beginning to take advantage of the Internet to compete for exposure and the patients that brings to their doors.
If you are in business, the chances are that you can write. So why should you pay a copywriter to produce your marketing copy? The answer is simple - copywriters are trained to write words that sell. When you enrol a copywriter, the benefits are numerous -
Not every project allows for a copywriter, but the second it does we highly recommend Gil Zeimer. Check out his website, his work and portfolio speak volumes.
I’m a visual learner so perhaps this great video by Michael Wesch, Assistant Professor of Cultural Anthropology at Kansas State University, will shed some light on Web 2.0 for you.
Although multimedia has its role on the Web, current Flash technology tends to discourage usability for three reasons: it makes bad design more likely, it breaks with the Web’s fundamental interaction style, and it consumes resources that would be better spent enhancing a site’s core value.
In a move to make Google Apps Premier Edition even more relevant to business users, Google has invited its professional partners, including Avaya and Postini, to develop several solutions based on the Google Apps APIs, including e-mail gateways, enhanced security, Google Calendar synchronization, and third-party integration with Google Talk.